Paint the Town Pink Campaign Returning to Barnegat
Next month, Barnegat Township will be adopting a different name – Barne-“pink”-gat. It’s all part of the town’s participation in Hackensack Meridian Health’s “Paint the Town Pink” campaign, which spreads awareness of the essential role of the annual mammogram as a tool of early detection in the fight against breast cancer. The objective is to alert women 40 and older that it’s time for regular mammography screenings.
“However, this year we’re expanding the awareness to include total wellness,” said Kylie Stanger, marketing specialist for Southern Ocean Medical Center and campaign co-chair. “The message is that when women go for their annual mammogram, they should also have a total wellness check-up.”
Meridian’s campaign began in 2007 in Monmouth County, and currently, 75 communities are participating.
“We extend from Montville (Morris County) to Little Egg Harbor Township,” said Stanger. “We have a total of 1,400 businesses participating. We have 15 in Barnegat so far, but hopefully more will sign up.”
Stanger said businesses are encouraged to adorn their shops with pink colors, often using ribbons, bows and other objects. She said participating stores would also be given kits that include educational and informational brochures about breast cancer and other health issues to display on the premises.
Barnegat Township Clerk Michelle Rivers said the municipality would support the campaign. In past years, the municipal building was aglow in pink lights at night, and pink signs and decorations adorned the meeting room.
“We also had ribbons and bows outside and had a special bake sale,” she said.
Mayor Albert Bille said the campaign hits home.
“I lost a sister to breast cancer, and she was in her 50s,” he said. “I certainly will favor anything that will promote breast cancer awareness and prevention.”
For more information, call Stanger at 609-978-8900, extension 3108 or log onto paintthetownpink.com. —E.E.