Surf City 5&10 Looking for Photos of the Store for 60th Anniversary
Launching its 60th Anniversary summer, Surf City 5&10 owners are asking anyone who has an old picture of the store to make a copy and bring or send it in.
Celebrating the history of the family-owned beach store is a family endeavor this year, and part of that is assembling photos that could be included in the retro-design web page at www.surfcity5and10.com.
Pictures from 1952-1972 would help fill in a gap in the annals of this enduring shore landmark. The Joorman family is filing through their own collection, as well.
“There were years that my grandfather took movies and didn’t take pictures,” explained Donna Joorman Schamber, who is now a store co-owner. “From 1952 to 1972, they took a lot of movies and a lot of slides, but not as many pictures.”
The store’s history in a nutshell – well, let’s call it a clamshell – is that in 1952, father and son, Jerry and Carl Joorman, opened a small store near the beach in Surf City. The Surf City 5&10 sold everything from salt water taffy, to hardware, to beach supplies. After Carl retired in 1992, his daughters, Donna and Elizabeth, kept up the family tradition with that same nostalgic flair and became the third generation to operate the business.
In the 2012 season, they’ll be thanking customers for their loyal support by having events and deals, including giveaways on holiday weekends. Holiday giveaways of commemorative mugs, tote bags and pens are planned, along with popcorn for the kids.
Meanwhile this month, Hogpenny Studios in Ship Bottom has the job of transferring the family’s 8-mm films into modern digital media on DVDs and photo CDs.
Anyone who has a photo they’d like to share – kids posing in front of the store in 1970, for example – may drop off a print copy at the store, 5th Street and the Boulevard. They’d also like to know the name of the person dropping them off, in order to give credit if they are used. (No originals, please; make sure it’s a spare copy; the store can’t be responsible for returning them.)
Or e-mail a digital copy to surfcity510@comcast.net by June 10. —M.S.
