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SandPaper Media Kit

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File Requirements for Output at The SandPaper
We are a PC Environment ONLY!

Software: Adobe Illustrator CS5 • Adobe Photoshop CS5
Adobe InDesign CS5.5 • Adobe Acrobat 10

For best results please send a PDF file with the Fonts Imbedded
We also accepted the following file formats below.

Adobe Illustrator CS5
When saving an Illustrator file on a Mac or PC...
Convert all type to outlines • If color - convert to CMYK
If B&W - convert to Grayscale
When naming the file please type PC extension at the end of the name (.eps)
For example: restaurant.eps • store.tif
Save as an Illustrator EPS
Compatibility CS5 or lower
Options: Include Document Thumbnails
Preview: 8-Bit IBM PC
Any linked photos or artwork must accompany the Illustrator file onto the disk. Please make sure that it, too, is CMYK if the ad is color. If from Photoshop, please see next section.
*Note: All Illustrator files will be "read only": that means we will not be able to make any changes to your file.

Adobe PHOTOSHOP CS5
When saving a photo or artwork in Photoshop on a Mac or PC...
We only accept PSD, TIF, JPEG or EPS file formats.
Black & White Photos:
Resolution - 200 d.p.i.
Mode - Grayscale
Color Photos:
Resolution - 200 d.p.i.
Mode - CYMK
Line Art: Resolution - 1200 d.p.i. When naming file, please type PC extension at the end of the name (.tif, .jpeg or .eps)
For example:photo.tif
art.eps Save as a Photoshop  TIF or EPS
TIF Options: IBM PC (No LZW Compression)
EPS Options: TIF (8bits/pixel), Encoding - ASCII
Do Not Include: Halftone Screen, Transfer Function, Postscript Color Management

Adobe INDESIGN CS5.5
Any linked photos, artwork and fonts (Screen & Printer Fonts) for document must also accompany the InDesign file onto the disk.

ADOBE ACROBAT 10
When saving PDF files...
Black & White Ads Only - All artwork must be grayscale and fonts must be embedded.
Color Ads - All artwork must be CMYK format and fonts must be embedded.

Emailing Ads to THE SANDPAPER
Email address: production@thesandpaper.net
Please specify which publication the ad is to appear in and the run date.
Please note that any attachments sent by email must contain the advertiser's name.

RETAIL ADVERTISEMENT SPECIFICATIONS
DEADLINE: The deadline for display advertising is 5 p.m. the Monday preceding the date of publication. Proofs are available on ad copy received by the Friday immediately preceding the Wednesday publication date. MECHANICAL REQUIREMENTS: The SandPaper is newspaper tabloid in size. It has four 14 pica advertising columns per page. Pages are 59 picas wide and 13 inches high. There is a one-pica gutter between columns. Ads are sold by the column inch. The minimum ad size is two column inches. Ads with depth exceeding 11 inches will be charged for 13 inches. There are no extra charges for normal ad production, including typesetting and graphics. Retail advertising rates are net. SAU SIZES: Jersey Shore Newsmagazines accepts the industry SAU sizes up to five columns wide and 13 inches deep. Small size changes may be advisable to adjust some SAU sizes for The SandPaper column widths. Consult a sales representative for help determining which SAUs work best.
Column Width
4 Column - Approx. 9.8"
3 Column - Approx. 7.3"
2 Column - Approx. 4.8"
1 Column - Approx. 2.3

 

Modular Ad Sizes
1/4 pg. = 2 col. (4.8") x 6.3" or 3 col. (7.3") x 4.3"
1/3 pg. = 2 col. (4.8") x 8.8"
1/2 pg. = 2 col. (4.8") x 13" or 3 col. (7.3") x 8.3"
or 4 col. (9.8") x 6.3"
3/4 pg. = 3 col. (7.3") x 13"
Full pg. = 4 col. (9.8") x 13"

 

Depth
We take a pica off depth measurements to insure spacing between individual ads. 6 Picas equal 1". Exception: On a full depth ad of 13", you do not take a pica off.
Depth Inches Depth Picas Conversion from Picas to Inches
1" =
1½" =
2" =
2½" =
3" =
3½" =
4" =
4½" =
5" =
6" =
6½" =
7" =
7½"
8" =
8½" =
9" =
9½" =
10" =
10½" = 
11" =
11½ =
12" =
12½" =
13" =
5  Picas =
8  Picas =
11 Picas =
14 Picas =
17 Picas =
20 Picas =
23 Picas =
26 Picas =
29 Picas =
35 Picas =
38 Picas =
41 Picas =
44 Picas =
47 Picas =
50 Picas =
53 Picas =
56 Picas =
59 Picas =
62 Picas =
65 Picas =
68 Picas =
71 Picas =
74 Picas =
78 Picas =
0.8"
1.3"
1.8"
2.3"
2.8"
3.3"
3.8"
4.3"
4.8"
5.8"
6.3"
6.8"
7.3"
7.8"
8.3"
8.8"
9.3"
9.8"
10.3"
10.8"
11.3"
11.8"
12.3"
13"