Tuckerton-Little Egg Harbor Leader

Anchor Homes Real Estate Opens on Radio Road

State-of-the Art Office, Old-Fashioned Values
Feb 01, 2019
Photo by: Maria Scandale

Anchor Homes Real Estate is a state-of-the-art office in Little Egg Harbor whose mission combines “honesty, integrity and experience” in serving the region.

Broker/owner Cecilia Friedrich and sales associate/owner Rosanne Finley offer listings, sales, rentals, property management and commercial real estate.

Promoting “a well-hidden treasure” in the Little Egg Harbor waterfront, the owners each love living in the community where their boats are in their backyards, “the fishing is grand,” plenty of restaurants are nearby, and getaways are as close as Atlantic City and the easy access to Philadelphia and the New York area.

The co-owners come from backgrounds of real estate and investment here, and in other parts of the state. Friedrich earned an award-winning real estate career over 30 years in Central Jersey. She retired to Little Egg Harbor in 2011 with her husband.

Finley, from Medford, launched her career with Fortune 100 companies and is a specialist in the home investment market.

Their focus on the customer is evident in the welcoming atmosphere of the office at 948 Radio Road in the Mystic Island section of the township.

“Everything here is state-of-the-art and brand new, but we do have old-fashioned values,” Friedrich said with a smile. “We want people to know that we do care. We listen; we want to know what you want.”

“We consult with clients for a smooth transition, whether you’re buying or selling, to make your future dreams come true,” they added in a press release introducing the company. The office has been open since December.

“Home is where the anchor drops,” they like to say. The phrase describes the deeper meaning of the anchor that forms the company’s name and features in the office decor.

“No matter if you have sea legs or not, you can appreciate the deeper meaning of the anchor symbol,” says the real estate firm’s mission statement: “security, stability, and being grounded; a person who is in tune with themselves, and holds on to the values they believe in: honesty, integrity, ethics and moral character.”

The owners and their office manager invite those interested to stop by and learn more about the area and its offerings by talking to the professionals and by picking up printed information.

At a recent grand opening and beyond, the co-owners have been talking with customers about services. The area is largely a market for secondary homes for people who want to spend quality time at the shore, they said.

More details about property management have been a frequent topic.

“People do buy retirement properties or rental properties, and we manage rentals for them until they’re ready to use their properties,” Friedrich said.

“So, they actually get to pay off their mortgages ... And we take very good care of their homes. We take care of their taxes, their water/sewer, we fill out their mercantile licenses, and they have someone local to manage their properties.”

Anchor Homes’ property management is a valuable service. Homeowners from out of the area can rest assured that if the renter here has an unexpected problem, Anchor can respond with the right people to repair it.

Elaborated Finley, “We have a great network already established. We have reasonably priced guys who show up when we call them, and do the work and get it done. It makes the tenant happy, it makes the landlord happy.”

Anchor offers confidential counseling, whether the customer is buying or selling, or stopping in to discuss their options.

“When it comes to mortgaging, a lot of people have the belief that you cannot mortgage a second home property. That’s not true. You can mortgage a shore property,” she said.

“You can mortgage a property that’s on the ground as well as raised. A lot of people believe that if they didn’t raise the house, they can’t get a mortgage on it, or flood insurance. Neither of those statements is true. We can get you insurance; we can get you mortgages.

“We have a company that will do renovation mortgages, USDA no-money-down mortgages ... we have investment money,” she listed a few options beyond Federal Housing Administration loans. “We have such a variety that you’re not just pigeonholed to FHA, or conventional.”

Both agency owners noted that the Little Egg Harbor area is attracting buyers because it is more affordable than many other shore communities – in addition to its relaxing natural beauty.

“We have people from up north who are selling and coming down because it’s so much less expensive,” said Finley. They sell their homes, have a lot of cash, they can buy down here and still have money in the bank, and can retire early.”

Friedrich, whose husband Marty arranged working from home from the time of moving to their shore house here until his retirement, enjoys helping other people make their shore home dream become reality.

“We like to share this with everyone else,” she said. “We’ll help you get it and make it work.”

Friedrich’s 30-year real estate career includes seven years in a management capacity. She attended Burlington County Community College and is an associate member of the Independent Fee Appraisers Association of Mercer County. She belongs to the National Association of Realtors, the New Jersey Association of Realtors and the Ocean County Board of Realtors, and is a senior real estate specialist, among other certifications. Active in and awarded for her level of community service, she is a member of the National Preservation Historic Society, the Sunshine Make A Wish Foundation and volunteers for Habitat for Humanity.

Finley holds a BA in marketing from Rutgers University. With Fortune 100 companies she received world-class training in sales development, contracting, strategic planning, lead generation, relationship building and market analysis. For the past 15 years she pursued her number one passion, buying and selling both residential and commercial properties. Her investments included properties in the Little Egg Harbor area, therefore, “I have exceptional knowledge of the market, with expertise having raised, repaired, lived in, sold, flipped and rented numerous properties,” her bio points out.

“As your Realtor, I will be an advocate for you, whether you are buying, selling or renting,” her bio pledges. “If you are selling, I will work with you to get the best price, in the least amount of time, by using state of the art technology. If you are buying, I will work hard to provide you with the best information and market data ... so you can be a well-equipped buyer with the strongest possible negotiating position.”

Anchor Homes Real Estate is growing and looking for new and experienced agents, Friedrich said. Contact them for more information on a career with the company, or how to get started by training with mentoring.

The office is open daily 9 a.m. to 5 p.m. Contact at 609-879-3502 or get-anchored.com.

— Maria Scandale


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