By the Numbers: MTV Visit Brings Windfall for Island Businesses

Jun 09, 2017
Photo by: Jack Reynolds

MTV’s revival of the iconic 20th-century party show “Beach House” proved to be a boon for Long Beach Island communities, bringing an estimated $400,000 to Island coffers, according to local authorities.

“We’re still doing analysis,” Long Beach Township Commissioner Joseph Lattanzi said, “but with room rentals and spending on the Island, it was good for business.”

Viacom, the parent company of MTV, paid the township $5,000 for use of Bayview Park June 8 to shoot a commercial for the series, and picked up the tab for the security detail, he said.

“When they asked to shoot the series here, we said absolutely not,” Lattanzi said. A Loveladies beachfront home was the site of “Beach House” footage for a few days.

The promo filmed in Bayview Park was headlined by MisterWives, whose tour manager, Alex Feld, has been spending summers on LBI since the 1980s, and KYLE.  —G.G.S.

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