Get a Grip, ‘Live Limitless’ With Apeiron Yoga Products

Nov 22, 2017
Photo by: Ryan Morrill

Adam Binder of Manahawkin confesses he tends to sweat excessively during his yoga practice. So, sick of the slickness and slippage, he created Apeiron, a new brand of eco-friendly, sweat-activated, grippy yoga mats, earlier this year. He has already sold hundreds of mats and expanded the brand to include other products such as apparel, coffee mugs and phone cases.

Now, not only is he an entrepreneurial yogi, but he both runs his own graphic design and digital marketing firm, Creative Click Media, and is his own client.

The single father says he took up yoga for fitness and weight loss shortly after his son was born, and it quickly became a way of life. Along with the physical benefits came inner peace and spiritual direction. The name Apeiron is a Greek word meaning without limits, boundless, infinite. The company’s mantra, fittingly, is “live limitless.”

For Christmas last year, his Creative Click staff bought Binder a custom yoga mat with the company logo on it. He loved the idea so much, he decided to try designing his own, and he took it from idea to product in about six months. The result is a series of eight eye-catching mats that are as functional as they are beautiful – standard dimensions of 68 by 24 inches, 3½ mm thick with a tree rubber bottom. The antidote for sweaty palms and feet is microfiber or “vegan suede” that gains traction when wet. The mats sell for $97 at apeironyoga.com. Leggings are $85, tanks $30.

Creative Click team member and yoga instructor Katie Loftus said she loves the mat’s performance, its looks (“I always get compliments on it,” she said), and that it’s machine-washable.

With no formal training in business or art, Binder is a self-made man who says he owes much of his success to common sense; his business philosophy is based on the concepts of mutual respect, accountability, responsibility, integrity and quality.

After growing up in Brooklyn and Lakewood, when he ended up living at the shore, broke and with a little boy to raise, failure was not an option. Luckily for him, Creative Click was “the right business at the right time,” he said. In 2016, the company won two Communicator Awards and two Omni Awards.  —V.F.

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