Global Tourism Convention Will Include Tips from LBI Region

Jul 11, 2018

On July 12, tourism and marketing pros from around the globe will hear about what the regional Destination Marketing Organization is doing here to promote the Long Beach Island region. Lori Pepenella, chief executive officer of the Southern Ocean County Chamber of Commerce, will speak at the Destinations International Annual Convention “Imagine 2018,” held at Anaheim Convention Center in California.

Pepenella was selected to talk about the innovative tourism practices and economic development programs that have helped the Long Beach Island region thrive. The 45-minute presentation, titled “Cultivating Culture Within Your Destination,” will showcase the collaboration that has helped “redefine beach culture” in our part of the Jersey Shore, Pepenella said.

Attendees will hear “success stories of how blending businesses with traditional assets allow for a richer experience, broader destination branding and return visits,” she said.

Highlights will include creating the award-winning brew trail, the first in the nation to include non-alcoholic stops; working with nonprofits to generate a home school study program; and the Wedding Road Show and how it continues to increase the demand for destination weddings and special events.

The program will also discuss how the iconic Chowderfest weekend brings many levels of economic development, including nonprofit events that take place before and after the festival.

The Destinations International Convention is the world’s largest, and is considered the most reliable resource for destination marketing. The global trade association represents over 5,000 professionals and nearly 600 destination organizations, convention bureaus and tourism boards.

The annual convention brings more than 1,500 professionals to inform, connect, inspire and educate with the goal to “drive destination economic impact, job creation, community sustainability and quality of life through travel.”

The Southern Ocean County Chamber of Commerce is the accredited destination marketing organization for the Long Beach Island region.

Pepenella was recently awarded the Freeholder Joseph Vicari Ocean County Tourism Achievement award for her longtime efforts in advancing tourism within the county. She also received the NJ Tourism Excellence Award in Trenton on May 10 for the development of the Southern Ocean Made Brew Trail.

For more information about the Southern Ocean Chamber and its destination marketing efforts, see the website or stop into the chamber’s visitor center at 265 West Ninth St., Ship Bottom, phone 609-494-7211.  —M.S.

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