Harvey Cedars Joins Paint the Town Pink Campaign

Apr 18, 2018
File Photo by: Ryan Morrill

During the month of May, Harvey Cedars borough will be partnering with Hackensack Meridian Health to “Paint the Town Pink.” The initiative is a community-wide effort presented by Hackensack Meridian Health to raise awareness of the importance of annual mammography and women’s wellness. It encourages women ages 40 and older to have their annual mammogram and to remind women to continue to put wellness first in their lives.

This will be Harvey Cedars’ first time participating in the statewide campaign, which Meridian launched in 2007. Last year, 75 communities participated, including local municipalities such as Barnegat Township, Barnegat Light, Little Egg Harbor Township, Stafford Township, Ship Bottom, Surf City and Waretown.

The borough invites all Harvey Cedars business owners to become “Pink Partners,” which Meridian said is an integral part in this campaign. As partners, they decorate their business with pink colors, often using balloons or ribbons.

“Their participation serves as a visual reminder for women to ‘think pink’ as they make their way through town,” said Police Chief Robert Burnaford. “Businesses receive a free pink kit to decorate and be listed as a Pink Partner on the official Paint the Town Pink website. Participation is completely free, and Pink Partners are encouraged to get creative and show their support in ways that reflect their personality in our community.”

He said any questions about the campaign can contact Harvey Cedars Patrolman Kevin Snow at ksnow@hcpolice.org.

“Kevin was the one who suggested we do this,” said Burnaford. “He approached the borough commission, and they approved it.”

Burnaford noted that last fall, the police department participated in the “No-Shave November” campaign, where it raised close to $10,000  for cancer research, education and prevention.

“That was very successful, and anything to promote cancer awareness and prevention is a good cause,” he said. “Hopefully we’ll get a lot of participants.”

Borough Clerk Daina Dale said pink decorations will be adorning the municipal building.

“We haven’t figured out yet what we’ll do, but I think we can come up with something pretty colorful,” she said. 

Additionally, “Pink Funds” have been set up at all Hackensack Meridian Hospitals to provide wellness services to uninsured and underinsured women in our communities. Any woman in the Southern Ocean County area who needs a health service but cannot pay for it through insurance or other means, may call the Women’s Center at Southern Ocean Medical Center in Manahawkin at 609-978-8900, extension 4232.

— Eric Englund


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