Have Extra Bras Hanging Around the Drawer? Recycle Them to the Needy

Indian Summer Shop Part of Worldwide Effort
Oct 11, 2017
Photo by: Jack Reynolds

Indian Summer in Beach Haven is right out front with a good idea – bra recycling. Bring your gently used bras to the Beach Haven store during the month of October and they will be sent to women in need throughout the world.

October is Bra Recycling Month, says the organization The Bra Recyclers, which collects the undergarments and forwards them to women in shelters and other situations. The company has partnered with ambassadors around the world to recycle over 1 million bras and support over 80 nonprofit organizations.

In return for local women’s participation, Indian Summer owner Marla Pototsky is offering 10 percent off the purchase of a new bra at the Ninth Street and Bay Avenue store in Bay Village.

“I’ve been doing it quietly for five years ever since (Superstorm) Sandy,” she said. “Every October I send out boxes of gently worn bras. In Sandy, the store lost so many bras and I couldn’t sell them, but they just needed to be washed and they were fine. I couldn’t see throwing them away, so I did some research and found this organization.

“This year I decided to advertise it,” Pototsky added, as customers have asked her what she does with older bras. “It’s also to teach the women not to throw them away and fill the landfills with all this textile.”

A motto of the project is “If it doesn’t fit, recycle it.” They don’t want old, worn-out bras, but instead ones that might be the wrong size, or hanging out in the drawer as extras that rarely get worn.

The company website adds that they get some from manufacturers and retailers as well: overstock, returned items, slightly flawed versions.

Another amazingly helpful angle in the worldwide project is that some people donate post-surgery breast cancer supplies and accessories, such as mastectomy bras, prostheses, camisoles and sleeves. The Bra Recyclers works with Impact One Breast Cancer Foundation, a Phoenix-based nonprofit organization, to provide these items to uninsured women.

Pototsky asked if any of the bras were going to be sent to recent victims of natural disasters, and a company representative indicated that was a possibility.

Call Indian Summer at 609-492-9309 for more information or for store hours as the shop transitions its schedule from all week into weekends-only through Thanksgiving.

— Maria Scandale

mariascandale@thesandpaper.net 

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