‘LBI Is Alive 2013’ Video Ready for Metropolitan Airtime

Apr 10, 2013
Source: LBI is Alive Video

Islanders will spot their mayors in the newest video promoting summer on Long Beach Island, “LBI Is Alive 2013” – and through the power of donations, a wide swath of North Jersey and the metropolitan area will see the shore welcome.

The fast-paced promo is on YouTube, and it’s also making its rounds on Facebook this week as the business and real estate community wants to spread the word that summer will be here on LBI.

The project was funded by $25,000 from the Long Beach Township municipal budget that matched more than $25,000 donated from the business community, said township commissioners.

At LBIisalive.com, one website where the video can be seen, visitors to the web page find the following introduction to the new video: “ Municipalities, business owners and fellow LBI lovers worked together over the past couple months to bring this commercial to fruition. The media is beginning to turn in our favor, but we still need your help to get the word out. Share this video, tell your friends ‘LBI is Alive’ and come on down for a visit. Summer officially begins in about 50 days and we can’t wait to see you this summer on LBI!”

Family attractions such as Fantasy Island Amusement Park and Thundering Surf are the backdrop in the montage of five of the Island’s mayors inviting folks to visit the Island this summer. Operators of several businesses that donated to the effort also extend the invitation.

The video came about through a series of people knowing other people in the right positions to make it happen – and all of them having caring connections to LBI.

Bravo Media Inc. in New York City produced the clip at no charge, after Executive Producer Tim Donovan was contacted by real estate sales associate Kevin Bergin of LBI Realty Group in Ship Bottom. Donovan owns a house in Long Beach Township and had also bought a commercial property from Bergin, who markets as the “soldby2kevins” team along with Kevin Farnung.

After the video was produced, it moved on its way to a large television audience. Another of Bergin’s real estate clients who pitched in – Loveladies property owner Ann Carletta, a media buyer – is the liaison to purchase airtime for 4,600 spot ads on cable channels in North Jersey and the New York metropolitan area.

“It will be running in areas that are home to a lot of the people who rent or buy on LBI,” Bergin said. Cable spots were available and are a good opportunity, especially since all of the major networks have already sold their airtime for the summer season, he said. (Bergin has major media experience as the former CEO of his own consulting firm, a former senior vice president of Grey Advertising, and vice president of sales for L’Oreal.)

The rest of the behind-the-scenes picture includes Long Beach Township Mayor Joseph Mancini supporting a community-business effort to take action promoting the Island.

“I got a call from Mayor Mancini saying that he wanted to get the real estate offices involved,” said Bergin, who then reached out to his contacts in the media world.

“Tim Donovan said he would do the video for free.”

That left money for buying airtime, and the ads are scheduled to start running this week.

Bergin also noted the earlier founding of the LBI is Alive information-gathering and promotional efforts by Broker-Owner Pat Sepanek of Sand Dollar Real Estate, which resulted in the LBI is Alive website and Facebook page.

“That was part of the beginning of the whole thing,” he said.

Bergin said the video would also air in the Philadelphia markets later if or when a second round of funding is gathered.

— Maria Scandale








LBI is Alive 2013
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