LBI Vacation Rental Listing Website Gains Foothold

Aug 09, 2017
Courtesy of: VRLBI

Recently reaching over 300 listings, the independently owned and operated vacation rental listing website has become a player in the Long Beach Island vacation market.

The site has seen steady growth this year of over 50 new listings per month. By reaching this new milestone in July, VRLBI has overtaken the popular rental listing website,, for its number of local listings, according to its owner.

The website, which first launched in late 2016, is a locally based alternative to HomeAway, which was bought by Expedia in 2015.

“Since the acquisition, VRBO started adding service fees to the rental rates owners charge, resulting in an increase in cost to travelers as much as 12 percent,” stated VRLBI in a press release.

“In order to collect those ‘Service Fees’ from the vacationers, VRBO has slowly been transitioning their vacation rental owners to only accept online bookings and recently removed phone numbers and emails from the site, thus limiting communication between the homeowner and guest to its own portal.

“The policy changes to the site have left many seeking a different route to market their homes, pushing the door wide open for, which does not charge any service fees,” noted the press release.

VRLBI says its site is clean, easy to use, and offers simple communication between owners and guests. It also interfaces with other websites, making it easy for owners to keep their listings up to date and accurate.

“The homeowners on LBI like having control over the booking process. They want to be able to talk to guests first, to make sure that their home is a good fit for their stay on LBI,” said Duane Watlington of Ship Bottom, founder/owner of

“In addition, the owners are the ones best suited for answering questions about their rental’s amenities and to share information about local attractions. This makes for a much better experience for our out-of-town guests, one that saves them hundreds of dollars by not paying service fees. This savings from no service fees leaves them with more money to spend during their visit to LBI, which helps all of our local businesses,” Watlington said.

To learn more, visit or, or contact Watlington by phone at 609-494-9955 or by email at  —M.S.

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