MTV Filming ‘Beach House’ on LBI

Bayfront Park to Have Starring Role in Kickoff Concert
Jun 05, 2017
Photo by: Jack Reynolds ‘MTV Beach House’ is being filmed at this oceanfront home in Loveladies.

MTV is busy on Long Beach Island. On Thursday, the channel announced in a press release that it would be reviving its “MTV Beach House” show, which was a hit in the 1990s. What MTV didn’t announce was the program is being shot on LBI.

“MTV and Mtn Dew Spiked Lemonade today announced,” reads the press release, “that they will bring back an iconic ‘MTV Beach House’ for a new generation of fans. MTV channel talent Nessa (“Girl Code”), Cody Christian (“Teen Wolf”) and Chico Bean (“Wild ’n Out”) will host the all-star beach party from a tricked-out, 90s-themed beach house located at the famed Jersey Shore. The newest iteration of the ultimate summer party will play out via on-air interstitials along with exclusive behind-the-scenes and all-access Beach House content across MTV, Comedy Central and Spike social and digital channels throughout the month of June and showcase Mtn Dew Spiked Lemonade. The festivities kick off June 8 with the first-ever MTV Beach House Festival, featuring headliners MisterWives, KYLE, and more.”

The SandPaper has confirmed that aforementioned festival/concert will take place at Long Beach Township’s Bayview Park. Meanwhile, the show itself will be shot at an undisclosed house in the Loveladies neighborhood of the township.

Last week The SandPaper had learned that some Long Beach Island hotels had blocked off scores of rooms for MTV between June 5 and June 9. Upon reading the MTV press release, and sensing a connection, it immediately reached out to MTV for comment but received no response.

But Joni Bakum, the head of the Long Beach Township Bayview Park & Recreation Department, told The SandPaper on Friday afternoon that a “private event” would be taking place at the park on Thursday, June 8. Upon further questioning she said she had been dealing with Viacom, the parent company of MTV, for the rights to use the park. Originally Bakum said a commercial would be filmed at the park but later said that commercial would include footage from a concert.

“The park,” she said, “will be closed to the public on Wednesday for setup, Thursday for the concert, and on Friday for breakdown – for a while.” She added that one lane of traffic in front of the park would be closed to accommodate the event but stressed the Boulevard would not be closed to traffic.

Bakum also stressed, repeatedly, that the concert was a private event and that Long Beach Township was not promoting it. Indeed, the township, which is quick to notify the public via electronic roadway signs about events such as expected low water pressure due to water main draining or upcoming roadway work, had given the public no warning of the event.

Bakum said the public would not be allowed to attend the concert. Instead attendance would be limited to ticket-holders selected by MTV. She didn’t know the time of the festival/commercial/concert on Thursday, but online sites now say it will kick off at 3:15 p.m.

“Fans can score a coveted ticket to the MTV Beach House Festival by following @MTV on Twitter and retweeting designated sweepstakes tweets starting today,” says the MTV press release. In fact, though, a website called Project Casting has a post reading “MTV is now looking for people to go to the MTV BEACH HOUSE 2017 in Jersey Shore, New Jersey. … People who are selected will be able to listen to music, watch comedy, receive free giveaways and free food.”

Long Beach Township Chief of Police Anthony Deely said on Friday that he didn’t expect the concert/festival to cause traffic tie-ups or other problems.

“It will be a closed event,” said Deely. “Everybody (spectators) will be bused in.”

Deely said the event, which required a special permit, would be limited to about 150 spectators.

“It will go smoothly,” said the chief, who added the event would not stretch his department’s resources.

MisterWives is a New York City-based six-member pop band fronted by singer Mandy Lee. Other members include percussionist Etienne Bowler, bass guitarist William Hehir, guitarist Marc Campbell, the multi-talented Jesse Blum and saxophonist Mike Murphy.

The band released an EP, Reflections, in 2014; its debut album, Our Own House, in 2015, and another full-length album, Connect the Dots, this May.

“With Hollywood already going full comic book, music might as well follow suit,” wrote Garret Kamps of Billboard back in 2015 when reviewing “Our Own House.” “Audiences are primed for explosive, larger-than-life content. Why not give them what they want? MisterWives are embracing this strategy, and it’s working. … Do MisterWives sound a little bit pre-fab, like a blockbuster subjected to one too many focus groups? Are those guitars just a little too Chic chic? The bass kicks just a bit too concussive? Well, yeah, but that’s like saying ‘The Avengers’ has too many explosions. Relax and enjoy the show.”

Kyle, born Kyle Harvey and formerly known as SuperDuperKyle and K.i.D, is a California rapper who released his first album, Beautiful Loser, in 2013 and his second, Smyle, in 2015. He’s best known, though, for a 2016 single, “iSpy,” featuring Lil Yachty which peaked at number four on the U.S. Billboard Hot 100.

“Kyle’s set was a beautiful thing,” wrote Thaila Butts in a 2015 review for VOXATL. “His energy was incredibly high during the entire concert and his vocal performance exceeded even his energy level, which is not common in most concerts. Kyle and Brick’s (‘his rapper wingman’) choreographed dance routines were among the most interesting things I’ve seen at a live concert. They stage dived and Kyle crowd surfed as he traditionally does. He placed his surfboard in the hands of crowd members, stood on the surfboard, and literally surfed the crowd.”

If Butts’ review reads a wee bit like that of a fledgling journalist, understand that VOXATL is a program that connects Atlanta area teens with media professionals to teach youngsters critical thinking, writing and publishing skills, with their products being published on the VOXATL website. So it is an apropos review to be sampled in this story considering that MTV is resurrecting “Beach House” to attract a younger audience.

“Snapchat, Twitter and Facebook Live didn’t even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago,” said Matthew Newcomb, vice president, integrated marketing, for MTV. “We’re thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans.”

Mtn Dew Spiked Lemonade may sound like an alcoholic beverage along the lines of a Mike’s Hard Lemonade. But in reality it is strictly kid stuff, a non-alcoholic, lemonade-flavored Dew, made with a splash of real lemon juice and “spiked with thirst-quenching prickly pear cactus juice and sweetened with real sugar and agave, with a fizz that cuts your thirst to the core and keeps you going.” You can easily imagine teens and especially ’tweens eagerly hyping the product to their friends – “it’s got cactus juice, that’s the stuff they make tequila out of, it’s spiked!”

The original “MTV Beach House” was a one-hour music video block that aired in the summer from 1993 to 2004. It was shot at beach locations on both coasts, including Seaside Heights. The show was originally hosted by comedian Bill Bellamy and later by Carson Daly. The hosts would interview musicians and celebrities; scores of twenty-something extras would hang around the beach house’s pool or on its decks decked out in bikinis and shorts. Nobody actually lived in the houses, which were merely used as sets, but the idea was to give the impression that mom and dad had left for a summer in Europe and the kids had taken over.

Seaside Heights was home to many MTV shows in the 1990s and earlier this century – “Summer Share,” “MTV Beach House” and, most infamously, “Jersey Shore,” the vehicle that launched the careers of Nicole “Snooki” Polizzi and Michael “The Situation” Sorrentino. According to another publication, Seaside Heights officials had been approached for the 2017 version of “MTV Beach House” but had demurred, wanting to project a more family-friendly atmosphere for their municipality.

Many fans of LBI agree. NorthJersey.com’s Facebook Page exploded with reaction when MTV’s gig was announced:

“Great way to drag LBI down,” said one man. “LBI is one of the nicest, family friendly shore destinations left and they want to trash it up with this nonsense??? Really?”

“This is horrible,” posted a woman who followed up her statement with three exclamation points. “I’m so disappointed it was approved by the town. Great way to trash it up.”

“Why can’t they take this s**t somewhere else?” asked another woman.

“Ugh!!!” said a man. “Who approved this crap!! They should be fired! Long Beach Island doesn’t want this trash running around the island!!!”

“Why would anyone approve this???” wondered a woman. “It’s horrible!! Loveladies??? Really???”

“The residents of Love Ladies (sic) must be thrilled! I can’t believe they allowed this!”

“LBI is too crowded already,” opined a man. “Loved it 40 years ago. Today it’s like Paramus South. This will probably only make it even worse.”

“There goes LBI,” both a man and a woman said.

All in all the posts ran 7-to-1 against.

On a more serious note than taste – Bayview Park is small. Sure, 150 people could comfortably fit for a concert. But what if many more show up? Some media information concerning the “private event” has been misleading. One northern Ocean County publication has reported that the “summer programming in LBI will kick off June 8 with a public party at a park in Loveladies.” A large regional newspaper originally said on June 2 that the festival/concert would be in Bayview Park and that “Members of the general public can attend the fest if space permits.” But a revised version of its online article now simply says the festival will take place “June 8 at a park on LBI to kick off filming” and makes no mention of the general public attending.

The SandPaper reached out to officers of the Loveladies Property Association Board of Trustees for comment but was unable to connect with them. Long Beach Township Mayor Joseph H. Mancini didn’t return a call; Jason Shumaker, the spokesperson for MTV who issued the press release announcing the return of “MTV Beach House,” didn’t respond to requests for a comment despite being warned that there was the possibility of inaccurate information about the kick-off party being open to the public being publicized in print.

— Rick Mellerup

rickmellerup@thesandpaper.net

Comments (1)
Posted by: Richard McDonald | Jun 13, 2017 13:43

Wow! An MTM beach party in Loveladies. That should be about as exciting as betting on raindrops running down a window pane while eating cucumber and watercress sandwiches. The good news is that this show could finally bring 'reality TV' to its knees once and for all.



If you wish to comment, please login.