Pepenella Named Vice President of New Jersey Tourism Industry Association

Dec 12, 2018
Courtesy of: Southern Ocean County Chamber of Commerce

The NJ Tourism Industry Association now has a vice president from this region: Lori Pepenella, who is chief executive officer of the Southern Ocean County Chamber of Commerce.

Pepenella was sworn in during NJTIA’s annual meeting in Atlantic City.

The regional chamber has been a long-time member, and Pepenella has served on the NJTIA board for almost a decade.

“It’s an honor to be included with leaders from across the state,” Pepenella said after the announcement. “There are many collaborative projects that benefit our region.”

As one of the state’s globally accredited Destination Marketing Organizations, the Southern Ocean County Chamber’s mission complements and supports the broader goal of the group, Pepenella added.

In partnership with the NJTIA, the Southern Ocean County Chamber participates in large-scale travel shows, works on legislation and represents the local business community on statewide collaborations.

NJTIA as a nonprofit trade organization advocates for enhanced government support for tourism in the state. It does that by educating elected and appointed officials about tourism, about its economic benefit to the state, and how those employed with the industry add to the quality of life for every citizen of the state, according to the group.

NJTIA members “include every aspect of the $38 billion state tourism industry and are a representative body of organizations that promote and serve the individual aspects of that industry,” Pepenella said.

“It has had a long-term public-private relationship with the state Division of Travel and Tourism and the Department of State to manage the jointly sponsored Governor’s Conference on Tourism.”

Pepenella has served on the association’s Executive Board as treasurer and second vice president. She is vice chair of Ocean County Cultural and Heritage Commission, secretary of the Ocean County Tourism and Business Advisory Board, and an appointee to Southern Ocean Medical Regional Advisory Committee.

Earlier this year she was honored with the Freeholder Vicari Tourism Achievement Award and the NJ Tourism Award of Excellence for the recently launched Southern Ocean Made Brew Trail. She also was a featured presenter at the Destination International Tourism Convention at the Anaheim Convention Center in July.  —M.S.

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