Ship Bottom Wants Businesses to Start Thinking Pink 

Apr 12, 2017

Ship Bottom is making a push for businesses to participate in next month’s “Paint the Town Pink” campaign, a breast cancer awareness initiative begun by Meridian Health nine years ago. Businesses can register by logging on to the borough’s website,

Kathleen Flanagan, borough chief financial officer, said just a handful of businesses participated since the campaign was launched in town two years ago. Businesses that take part are encouraged to adorn their premises with pink decorations while educational materials on the importance of receiving regular mammograms for women await customers inside.

In addition, businesses will display pink piggy banks for collecting donations to help Southern Ocean Medical Center provide regular cancer checkups to those who might not be able to afford the cost.

“We’re going to call the town ‘Pink Bottom,’” said Flanagan.

“I painted the anchor outside my store pink,” said Cheryl Kirby, owner of Things-A-Drift. “This year, I’m going to shine bright pink lights on it.”

Kirby said she has been contacting business in hopes they will join the festivities. She wants Ship Bottom to emulate Surf City, which she said has had “great participation” since launching the campaign in 2014.

“I wish the whole Island from one end to the other could be colored in pink,” she said.

Flanagan said people can also donate by writing checks to Southern Ocean Medical Center Foundation, and in the memo specify “pink fund.”

Interested business can contact Flanagan at 609-494-2171, extension 120, or Kirby at 609-361-1668.  —E.E.



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