‘Shop Small Saturday’ for Big Deals and Holiday Happenings

Nov 21, 2018
Courtesy of: Southern Ocean County Chamber of Commerce

Shopping locally is a big deal for the area’s economy, and local businesses plan to make it a fun experience as well. The Southern Ocean County Chamber of Commerce spread that word at a breakfast meeting Nov. 14 at the Mainland Holiday Inn in Manahawkin.

The super Saturday for shoppers is Nov. 24, part of Thanksgiving weekend. The business community has gotten together to plan sales and active experiences, some continuing into December.

Go to the website visitlbiregion.com for a list of these specials and events. The Facebook page LBIregion has the info also.

“Shop Small Saturday is something that we started in 2010 when American Express rolled it out to answer the need between Black Friday and Cyber Monday – some of the brick-and-mortars and the local businesses were getting overlooked,” said Lori Pepenella, chamber CEO. “We said, absolutely.

“We need people to come open up their second home, come down and book a hotel room, bring friends and family and you’ve got a lot of things to do, whether it’s eating, holiday parties, shopping, whatever.”

Hot cocoa, theater, guest artists, entire holiday markets and more spice up the shopping.

At the chamber meeting, special guest Ocean County Freeholder Virginia “Ginny” Haines attended to recognize the importance of shopping locally and to congratulate chamber members on a successful 30th Chowderfest.

“Small business really is the heart of America,” said Haines, who was a state assemblywoman from 1992 to 1994, when she was appointed to head the New Jersey Lottery until 2002.

Ocean County Director of Business & Tourism Development Dana Lancellotti also attended to celebrate the kick off of the Shop Small marketing promotion.

Shopping local is a two-way street. When area shoppers buy gift cards for favorite restaurants, shops, lessons or services, it is a way to give back to these local businesses that create employment and donate to local causes, the county officials noted.

“The businesses of Southern Ocean County are all an integral part of the fabric of our community,” said Haines. “We want our visitors and residents to know that the money spent at local businesses helps pay for a child’s dance lessons, improve the outside facade of a downtown cafe, or help support a fundraiser for a local animal shelter.”  —M.S. 


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