Surf City Spa Owner Empowers Women with ‘Blowout’ Venture

May 23, 2018
Photo by: Ann Coen

Trends seem to wash up onto our beaches like seashells, years later by word-of-mouth. But some trends, through the determination of savvy business owners, slip through on a rogue current and make their way to our little barrier island in no time. One of those trends? A blow dry bar, a hair salon offering blowouts exclusively. No cuts. No color.

Last Thursday, Lauren Cirulli of Beach House Spa in Surf City held a soft opening for her newly expanded boutique spa, which now includes a blow dry bar, a brand new concept to LBI.

Pre-renovation, Beach House Spa filled just one rented space in a strip mall in Surf City. Having only three treatment rooms, the limited size of the spa wasn’t fulfilling Cirulli’s growing needs. So when the business next door moved out and the adjacent space became available, she jumped at the chance for an expansion.

“I just felt like this was the next logical step. I didn’t want to be a salon. I didn’t want to do cuts and colors; I felt like there was enough of them in the area. I wanted to really focus on the blow dries and the event styling,” Cirulli said.

A logical and lucrative step, indeed. According to the Professional Consultants & Resources, the salon industry’s leading data source, blow dry bars produced around $7 billion in sales for 2017. These salons, popular in big cities like LA and NYC, offer affordable hair styling alternatives for patrons who just want a quick, professionally done blowout. The services average around $45 or less.

Along with simpler, everyday stylings, Cirulli looks forward to focusing on event blowouts. The two-in-one space of the spa and hair styling salon will allow wedding and event parties to come and access a bundle of services in one location.

Surf City resident Gina Ciccone paid a visit to the blow dry bar this weekend, two days after its opening. “I was familiar with blow dry bars popping up in cities and always wanted to try one.”

Ciccone was happy with the service and said the blow dry bar was a place she could see herself frequenting most weekends. “I asked for a wash-blow out and she took special care to flat iron my hair because of the humidity. She was also accommodating and used a root concealer that I brought with me to cover my roots.”

“We do no cuts, no color. We will wash your hair and then style it in a way that’ll last a few days,” Cirulli said, noting that the styling would be useful in the summer for beach goers with salty hair and locks prone to frizz.

Nicole Demi, Beach House Spa’s lead aesthetician and a makeup artist at the blow dry bar, believes that the spa’s newest service will draw a wide variety of clients.

“They’ll range from wedding parties and guests, to prom goers, to facial and massage clients who like to go out straight from their services,” Demi said. The makeup artist also predicted that LBI vacationers would use the blow dry bar to battle humidity, and that the salon would attract regulars who prefer routine, professional blowouts.

At the soft opening event, Cirulli invited Long Beach Island businesswomen to tour the newest addition and claim a free blowout. Other perks included makeup touch-ups, business headshots by Ann Coen Photography, refreshments from Pyour Pour and beverages from Set the Bar Sue. Event goers also sampled chair massages, reiki and peppermint scalp massages in addition to goodie bags and sweets from Cake That.

The event was a generous celebration of women and local businesses, as ladies of all ages gathered under one roof, drinks in hand, smiling, commemorating the latest success of one of their own.

Cirulli has close ties within the community and wanted to celebrate the network of talented, clever women who have taken, and continue to take, the local business scene by storm. “We’re strong, we’re beautiful. Let’s celebrate that and show that we’re making a difference,” she said.

The Beach House Spa is located at 14 Long Beach Blvd. in Surf City. More information can be found online at

— Sarah Hodgson

(Photo by: Ann Coen)
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