Happily Ever After

Wedding Trends at Reynolds Floral Market

Feb 23, 2018
Photo by: Pat Johnson Kate Hood, floral designer and owner of Reynolds Floral Market creates romantic bouquets for up-to-date weddings.

As bridal fashions and wedding ideas change over time, wedding flowers change with them. That’s no problem for floral designer Katie Hood, owner and lead designer of Reynolds Garden Shop and Floral Market, 227 East Bay Ave. in Manahawkin. In fact, she relishes keeping up with the trends for the stylish weddings she designs for at such upscale wedding venues such as Mallard Island, Bonnet Island, the Sea Shell and yacht clubs on Long Beach Island. These large weddings of 200 guests or more are easily handled, but the full-service florist also welcomes small wedding parties.

“We’re lucky to have destination wedding venues so nearby,” said Hood. “We’ve done lots of beach weddings where we design everything to cope with the sun, wind and sand. We always keep in mind alternate plans for the bridal party if the weather does not cooperate.” 

Wedding trends have been embracing traditional white, soft pastels and neutral champagnes, perfect for summer seashore weddings, and Hood uses blush garden roses, peonies, ranunculus and astilbe along with other textural elements to make large, unstructured, hand-tied bouquets.

“The bouquets are getting bigger, and brides want them cascading in style with lots of greenery. Greenery is really big as a trend,” said Hood. “It used to be bouquets had to have a clean, structured feel, but now they are more whimsical and garden-inspired, romantic and unstructured in design.”

Adding a variety of greens can change the look of a bouquet, and using variegated greens such as pitisporum and ivy can make for a rainbow of soft greens. Bay leaves, Italian ruscus and olive branches are added for movement and drama. “And for beach weddings, the greenish-blue tones of eucalyptus are perfect,” said Hood.

Groom and attendants boutonnieres have also changed with the times; a single flower from the bride’s bouquet will be enhanced with exotic greenery such as blue thistle or a sprig from a succulent.

“Succulents are really big now; a group of live plants can serve as centerpieces or be used in the bridal bouquets. Smaller succulents make for adorable place card holders.

“Creating a romantic setting with the proper mix of candle accessories and flowers is key in event design. Alternative candle décor combined with metal containers such as brass and mercury glass allows for the soft-petaled blooms and lush greenery to shine.”

Another trend that has occurred across the country is the rustic, farm-to-table style wedding held in a field, at a winery or even the backyard. “We do get requests for rustic weddings and really enjoy getting to be so creative in the design process. For these events we quite often work with Rustic Drift, a local business that can supply arbors, farm tables, wine barrels, country signs and church pews. Together we make the organic setting come to life.

“If not the entire wedding, it could be a rehearsal dinner with a farm-fresh feel. Summertime is a fun time for whimsical wildflowers. Flower crowns for the bride and attendants are very popular. We deliver the brides’ and attendants’ bouquets in Mason jars so that the flowers stay hydrated, and the flower jars can be used later.”

When a bride visits Reynolds Floral Market for a consultation with Hood, she is asked to bring her inspiration photos with her – either cut from wedding magazines or, more commonly in the digital age, ideas she has culled from a blog such as “Style Me Pretty” and incorporated into her own page using Pinterest or Instagram.

“The more images they bring to the table, the better,” said Hood. “This allows me to get a true sense of their style and the overall feel of the event that we are trying to create. We can then make suggestions of how to incorporate concepts and personal touches into their special day, keeping in mind their budget and setting.”

After the initial consultation, the designer can email back and forth with the customers about their ideas, concepts and updates.

Hood is a professional who started working in her parents’ store, Reynolds Garden Shop, assisting their designer for years until they grew the floral division of their company and opened the most recent location a few years ago.  She has a wedding crew of numerous designers. “We adore flowers and love making events unique with the perfect toned blooms and foliage,” said Hood. “We create areas ideal for photographs, like a flower wall or a fountain filled with flowers over a settee. Each is one-of-a-kind and special, allowing for magical memories to be captured.

“We encourage making every event truly your own and reflective of the celebrated couple. We suggest incorporating personal touches into the details, such as wrapping the bride’s bouquet with a grandfather’s hankie or a piece of the mother’s veil. Together we can mix your own sentimental props or family heirlooms with our design elements, creating a breathtaking setting. Each event is different and special, whether it’s large or small. It’s all in the details.”

For more information, go to reynoldsgardenshop.com or call 609-597-6099.

— Pat Johnson 



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